About Us

Dr. Zoran M Pavlovic is a board-certified, licensed Psychiatrist and the CEO of Heruka Lifescience & Health Innovations, based in Belgrade, Serbia. He is responsible for creating, organizing, executing, and overseeing all Heruka’s Lifescience & Health Innovations programs and activities.
Professional Profile Resume Executive Summary Dr. Zoran M Pavlovic got his MD degree in 1992 and his Board Certification in 2002., both from the School of Medicine, University of Belgrade, Serbia. He has 25 years of therapeutic expertise in psychiatry and neurology, focusing on Movement, Cerebrovascular Disorders, Alzheimer’s’ and Frontotemporal Dementia, Neuropathic Pain, Schizophrenia, Major Depression, Bipolar Disorder, Anxiety, ADHD, Aggression, Substance Use, and Impulse Control Disorders. Dr. Pavlovic brings almost 20 years of CNS clinical research expertise, being a clinical trial investigator, medical monitor, medical advisor, and regulatory officer. He possesses significant experience in Neurology and Psychiatry Protocol Development, Clinical Assessment, and Psychometric data Surveillance. He also had the opportunity to interact directly with several regulatory authorities, including EMEA, FDA, and regional/local ethics committees in EU countries. Furthermore, Dr. Pavlovic served as a CNS disease scientific and medical expert, providing services to customers/stakeholders, regional medical organizations, and patient advocacy groups. He took part as a speaker and presenter at Investigator, Bid Defense, Business Development, and Scientific Events as a Medical Monitor. Dr. Pavlovic was responsible for the timely planning, execution, and reporting of CNS trials within the available budget. His responsibilities also included preparing study-related documents such as Patients’/Caregivers’ Informed Consents, Psychometric Data Surveillance and Medical Monitoring Plans, Clinical Study Reports, member selection for Data Safety Monitoring Boards, and the provision of study-related training to internal and external audiences. Dr. Pavlovic is an Editorial Board Member of several CNS peer-reviewed journals, including Annals of General Psychiatry, Journal of Neuropsychiatric Disease and Treatment, Innovations in Clinical Neuroscience, Open Access Journal of Behavioural Science & Psychology (OAJBSP), and Global Journal of Intellectual & Developmental Disabilities. Dr. Pavlovic published more than 20 articles in eminent peer-reviewed journals such as the official journal of the International College of Neuropsychopharmacology (CINP), the Journal of Clinical Psychopharmacology, and official journals of the American Neuropsychiatric Association and the European Psychiatric Association. Recently, Dr. Pavlovic acted as the Editor of the book “Modulators of Glutamatergic Signaling as Potential Treatments for Neuropsychiatric Disorders,” which describes current and future opportunities for CNS drug development by using translational neuroscience principles. The second edition of the book “Glutamate and Neuropsychiatric Disorders – Current and Emerging Treatments” contains 20 chapters on the role of glutamate pathophysiology and glutamatergic treatments for major psychiatric and neurological disorders. Before his current job, Dr. Pavlovic held the Director of Clinical Assessment Technologies at the global CRO Worldwide Clinical Trials and was based in Mannheim, Germany. Throughout his career, Dr. Pavlovic has worked in various settings, both in clinical practice and industry. In his Pharmaceutical and Contract Research Organization assignments, Dr. Pavlovic worked on numerous Clinical Development and Medical Affairs projects within the Psychiatry, Neurology, and Pain product portfolio. He also had the opportunity to develop and enhance his Leadership qualities by managing European Physicians’ teams in respective organizations. Dr. Pavlovic is a certified Rational Emotional Behavioral (REBT) Psychotherapist and certified Coach by the European Coaching Association. He recently obtained a Professional Certificate in Executive Coaching from the Henley Business School Centre for Coaches. Dr Pavlovic is a Member of the International Coaching Federation (ICF). Dr. Pavlovic has been a Buddhist meditation practitioner for almost 20 years, and recently, he completed the Mindfulness Tools Course at the Center for Mindfulness, University of Massachusetts, US. He is also a Fellow at the Institute of Coaching (IOC), McLean, Affiliate of Harvard Medical School, Boston, MA, USA, and an Official Member of the Forbes Coaches Council. In his unique, holistically designed Corporate and Individual Wellness Coaching Programs, Dr. Pavlovic uses his empathic, compassionate, insightful, and engaging approach to train his clients to apply various self-management, mindfulness, rational emotive, and cognitive-behavioral techniques so that they can lead happier and more fulfilling lives. Dr. Pavlovic also consults on Nutraceuticals, Biomarker identification, study design, monitoring, and reporting of nutraceutical trials. His main areas of nutritional expertise are Enhancement of Mood and Cognition at the Workplace, Neurodegenerative Disorders such as Alzheimer’s Dementia and Parkinson’s’, and Mental Health Well-being. One of his significant contributions to this field was related to the nutraceutical treatment of antipsychotic-induced weight gain published in the official journal of the European Psychiatric Association. Dr. Pavlovic is a regular Member of the Nutrition Society. In the sector of Organizational Behaviour, Dr. Pavlovic supports companies in developing a Growth Mindset, which is the critical factor for more Effective Collaboration, Psychological Safety, Higher Job Satisfaction, Creativity, and Innovation at the workplace. As an experienced Psychiatrist and Psychotherapist with Leadership knowledge about working in the matrix environment, Dr. Pavlovic also consults Companies on their Corporate Social Responsibility Mental Health programs related to inclusion, smooth integration, and work retention of individuals with mental health disabilities. Dr Pavlovic also volunteers at the Healthcare Business Association (HBA) as a mentor for healthcare and clinical research professionals. As an Expert in Behavioural Neuroscience, Dr. Pavlovic helps companies achieve better promotion of their goods by acquiring product-specific, consumer-oriented Neuromarketing strategies, thus increasing Consumer satisfaction and encouraging repeated buying of their products. Dr. Pavlovic is an experienced, goal-driven, strategically minded, and enthusiastic professional with vast Neuroscience knowledge and flexibility to work within the project matrix environment. He is the father of one daughter. He enjoys meditation, spending time with his daughter, reading books, and watching movies with his friends in his leisure time.